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The TwycleBritain campaign was launched by a group of people who were linked to each other on ‘Twitter’ - one evening in March 2010 13yr old Callum Fairhurst and Monty English - one of the antiques experts on Dickinson’s Real Deal and older than 13! - were chatting about how Callum could become an entrepreneur - and he wanted to do something to raise some serious funds for CLIC Sargent - taking over from where his brother Liam had sadly ended his own fundraising when he succumbed to cancer aged 14, in 2009.
Liam had already raised an incredible £320,000 for CLIC Sargent and had received a Child of Courage Award at Pride of Britain in 2008. Callum wanted to continue this work
On that third weekend of March 2010 the TwycleBritain idea was conceived. Before Monty knew where he was he’d agreed to help Callum arrange a cycle ride the length of Britain with and fundraising!
Relevant checks were made with Callum’s parents and off we went. A number of other people on Twitter had been watching the conversation evolve that night, Emma Walton of Walton PR offered to help with press and PR and Jo Eveleigh of DealDrivers Ltd offered to set up the website. They, together with a handful of other like-minded people on Twitter decided to get behind Callum and Monty, and go for it - and get together a team of people and activities to raise £20,000. Jason Duff and Katherine Connelly became stalwarts in the final weeks of preparation, taking a lot of the organisation up.
Scott Brownlee from Toyota UK and Lexus UK quickly got behind it and offered two support vehicles for the trip, as did GK Ford motor group in Chesterfield offering a van to follow the cyclists carrying bikes and kit. We have other sponsors too in the short time since launching, see here
Karen Roberts from CLIC Sargent, and already linked to Callum’s family, has also kindly stepped in to support the TwycleBritain team too. Tesco and Wetherspoon’s have also stepped in with help
The culmination will be the cycle ride 29th August (leaving in vehicles from Chesterfield 27th Aug) - to Lands End by 4th Sep but over the summer we’ll be coming up with a few ways to keep you entertained and get you helping us raise the money with Callum! The rest..as they say..is up to you!
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The Organising Team behind the scenes of TwycleBritain
Callum Fairhurst
Mark & Sarah Fairhurst (Callum’s parents) based Cambridgeshire
Leigh Griffiths (Callum’s uncle)
Monty English (Based Gloucestershire/France), Fundraising and PR
Emma Walton of Walton PR, Gloucestershire - PR and Press
Jo Eveleigh of DealDrivers Ltd in Gloucestershire -Web and Fundraising
Will Rowe of Oasis James IT Recruitment in London -Route Grand Wizard!
Katherine Connelly and Jason Duff of Keeping HR Simple, Cambridgeshire, our Rider Co-Ordinators
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CLIC Sargent, the UK’s leading children’s cancer charity, supporting and caring for children and young people with cancer through: Nurses, Social Workers, Play Therapists, Home from Home, Research, Financial support and advice, and Holidays.
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Want to help raise funds or support the ride in some way? Use the Contact Form to say hello and tell us what you’d like to do!
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